As a lawyer and minister, storytelling is my bread and butter. I cannot do without it. It is my natural and preferred way of communicating in both arenas. I am most comfortable when talking to a group of people. In my law practice, juries respond better when you communicate with stories than when your argument is shredded with technical legal stuff. I believe that’s true however of people in general. Stories create feelings and images that powerfully embeds your theory in the cerebral of your audience. They bring life to a narrative. People may forget a point a law but they tend to remember points of the story. So, when my client is the victim in a car accident, I will impressed upon the jury our theory of the case with a compelling story often told from the bad driver’s perspective, though not always.
The same is true of church audiences. They may love a good story even more so since the Bible is filled with marvelous stories.
Whether my audience is a jury or church group, you can bet that I’ll be using storytelling through most of my presentation.